Website and brandingDriveways, patios and garden makeovers across the North East.
Launching soon
Graphic design, Newcastle
One system. Every asset.
Most businesses end up with a logo from one place, a brochure from another and social graphics made in whatever was open at the time. We build one identity, marks, colours, type and spacing, write it down so anyone can apply it, and then make the work from it.
Logo and brand identity, brand guidelines, packaging, print and signage, apparel and social templates, with the source files handed over at the end.
Design
An identity is a set of decisions somebody else has to be able to follow: which navy, at what weight, with how much air around it, in which typeface, at what size. Get those written down and every asset made afterwards looks related.
How we work- Logo and every lock-up
- Brand guidelines, written down
- Print and screen artwork
- Packaging, apparel and signage
- Social templates
- Source files and the licence
- + More
What's included
- 2Full identities shown here
- 2 routesTaken to finished artwork, not sketches
- Print + digitalCMYK and RGB, from the same source
- You own itSource files, fonts and the licence
What an identity is
A logo is about a fifth of it.
Skip the decisions and you get a folder of files that happen to share a logo. Every hex on this page is the value actually used in the artwork, sampled from the files, not approximated. Charlie runs design, and nothing goes to print until you have signed it off.
- Routes taken all the way to finished artwork, not sketches
- You own the source files, the fonts and the licence
What we can help you with
Everything the identity covers.
Logo and identity
The mark, the submark, the horizontal and the one-colour version, so there is a right version for every space.
Brand guidelines
Colours with their hex and CMYK values, type sizes, spacing rules and what not to do, written so anyone can apply it.
Print and signage
Artwork converted for the printer in CMYK rather than handed over in screen colour and left to guess.
Packaging
Built to read at arm's length in a second, and to carry a nutrition panel, a barcode and allergen advice without looking like a spreadsheet.
Apparel
Front, back and chest placements drawn for the garment, in the formats the embroiderer or printer will ask for.
Social templates
A grid and a set of templates your own team can fill in, so every post looks like it came from the same company.
Decks and brochures
Pitch decks, brochures and proposals set in the identity, so the thing you send looks like the thing you built.
Brand refresh
A tidy-up of the identity you already have, when a full rebrand would throw away equity you've earned.
Handover
Vector source, print and screen artwork, the fonts, the licence and a written guide. Full copyright assigned to you.
01. Selected work
Prep Bite.
A meal prep brand that had to work in two places at once: on a chilled shelf, read at arm's length in about a second, and on a protein bar wrapper, where the same identity has to carry a full nutrition panel, a barcode and allergen advice without looking like a spreadsheet.
We built the mark as a P and B locked together, so it still reads at 12mm on a wrapper seal and as a submark on its own. The palette runs deep navy for the ground and a single acid green for anything that has to be found in a hurry.
Prep Bite, meal prep and sports nutritionIdentity
02. Selected work
McDermott Fitness Academy.
A coaching academy that trains other trainers. The audience is people who already work in gyms, so the brand had to look like a qualification worth having rather than another supplement label.
Rather than present one route and hope, we took two complete directions all the way to finished artwork, logo, apparel and a full social grid for each, so the decision was made by looking at the same things twice, not by imagining what the other one might become.
McDermott Fitness Academy, two routesRoute B chosen
03. What lands
You get the source files.
This is where these jobs usually go wrong. A designer sends a single PNG with a white box behind it, and two years later nobody can put the logo on a van, a shirt or a printed banner without paying somebody to redraw it.
Everything here is yours, in the formats the next person will ask for, with a written guide so anyone can apply it without asking us first.
Handover, brand assets6 items
- Logo, every lock-up.ai .svg .eps. Primary, submark, horizontal and one-colourYours
- Screen artwork.png .svg, transparent, at the sizes a website and a profile picture wantYours
- Print artwork.pdf .eps in CMYK, converted for the printer rather than left to guessYours
- Brand guidelines.pdf. Colours with hex and CMYK values, type sizes, spacing, what not to doYours
- TypefacesThe actual fonts, and confirmation of what you are licensed to use them forYours
- Editable sourceThe layered originals. If you ever leave us, nothing has to be redrawnYours
Full copyright assigned to you
How we work
The order we do it in.
You see work at every stage, and nothing goes to print until you have signed it off.
- 01
Where it's going
Before anything is drawn we establish where this has to work: a shelf, a shirt, a van, a phone screen. A mark that only works large is a mark that fails on half of them.
- 02
Routes, not a reveal
You get real directions applied to real assets, not one option presented as a done deal. If a route is wrong you can say so while it's cheap to change.
- 03
Refine the chosen one
Spacing, sizes, the small-size version, the one-colour version, how it sits on photography. This is the part that decides whether it still looks right in a year.
- 04
Artwork and handover
Print-ready and screen-ready files, a written guide, and the source. Then you never have to come back to us just to get your own logo out of a folder.
What does an identity cost?
It depends on where it has to work and how much needs making from it. Tell us what it's for and we'll quote within a working day, with the handover included in the price rather than sold as an extra.
Can you tidy up the logo we already have?
Yes. We'll tell you honestly whether it's a new identity, a tidy-up of the one you have, or a single asset made properly. A full rebrand that throws away equity you've earned is the wrong answer more often than people expect.
Do I get the source files?
Yes, all of them: vector source, print and screen artwork, the fonts, the licence and a written guide, with full copyright assigned to you. If you ever leave us, nothing has to be redrawn.
Do you handle print?
Yes. Artwork is converted to CMYK for the printer rather than handed over in screen colour, and we'll liaise with the printer, embroiderer or sign-maker if you'd rather not.
Am I tied into a contract?
No. Design work is quoted as a project with the stages and the handover written down before it starts, and ongoing design support is month to month like everything else we do.
Do you work outside the North East?
Yes. We're based in Newcastle and most clients are nearby, but we run work across the UK, in Spain and in the US already. Print and signage get shipped, and everything else is remote.
Our work
Recent projects.
Website and local SEOHeating and air conditioning engineers across London and the South East.
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Website and local SEOTrusted roofers in Gosforth, found first on Google.
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Website and brandingDriveways, patios and garden makeovers across the North East.
Launching soon
The rest of it
Design is where the others become visible.
Every other channel ends up as something people look at. These are what the identity gets applied to.
Search engine optimisation
Pages that rank still need to look like they belong to you when someone lands on them.
Pay-per-click
The ad, the landing page and the creative angles, all drawn from the same system.
Content creation
The words the templates are built to hold, set in the identity.
Web development
The site is the largest single piece of the brand most customers ever see.
Social media
The templates and the grid your posts are made from, so the feed reads as one company.
Email marketing
Templates that hold up in Outlook and dark mode, in your identity rather than the platform's.
Start here
Got something that needs designing?
Tell us what it's for and where it has to work. We'll tell you honestly whether it's a new identity, a tidy-up of the one you have, or a single asset made properly.