Graphic design
Most businesses end up with a logo from one place, a brochure from another and social graphics made in whatever was open at the time. We build one identity — marks, colours, type and spacing — write it down so anyone can apply it, and then make the work from it. Two real projects below, at full size.
shown here
artwork, not sketches
from the same source
and the licence
A logo is about a fifth of it.
An identity is a set of decisions somebody else has to be able to follow: which navy, at what weight, with how much air around it, in which typeface, at what size. Get those written down and every asset made afterwards looks related. Skip them and you get a folder of files that happen to share a logo.
Switch between the three below. Each is a real identity we built, and every hex on the panel is the value actually used in the artwork further down this page — sampled from the files, not approximated.
Prep Bite.
We built the mark as a P and B locked together, so it still reads at 12mm on a wrapper seal and as a submark on its own. The palette runs deep navy for the ground, a single acid green for anything that has to be found in a hurry — macros, use-by, the flavour name — and nothing else competing.
The strapline, Define Your Own Excellence, sits on every pack in the same place at the same size, which is what makes a shelf of different flavours still read as one brand.
McDermott Fitness Academy.
Rather than present one route and hope, we took two complete directions all the way to finished artwork — logo, apparel and a full social grid for each — so the decision was made by looking at the same things twice, not by imagining what the other one might become.
Use the switch. The work below changes with it.
You get the source files.
This is where these jobs usually go wrong. A designer sends a single PNG with a white box behind it, and two years later nobody can put the logo on a van, a shirt or a printed banner without paying somebody to redraw it.
Everything below is yours, in the formats the next person will ask for. Vector source so it can be scaled to a building, CMYK for the printer, RGB for the screen, and a written guide so anyone can apply it without asking us first.
Four steps. No mystery.
You see work at every stage, and nothing goes to print until you have signed it off.
Where it's going
Before anything is drawn we establish where this has to work — a shelf, a shirt, a van, a phone screen — because a mark that only works large is a mark that fails on half of them.
Routes, not a reveal
You get real directions applied to real assets, not one option presented as a fait accompli. If a route is wrong you can say so while it's cheap to change.
Refine the chosen one
Spacing, sizes, the small-size version, the one-colour version, how it sits on photography. This is the part that decides whether it still looks right in a year.
Artwork and handover
Print-ready and screen-ready files, a written guide, and the source. Then you never have to come back to us just to get your own logo out of a folder.
Got something that needs designing?
Tell us what it's for and where it has to work. We'll tell you honestly whether it's a new identity, a tidy-up of the one you have, or a single asset made properly.