Website and brandingDriveways, patios and garden makeovers across the North East.
Launching soon
Search engine optimisation
Rank for what actually sells.
Position one for a term nobody buys from is a vanity metric. We find the searches your customers make when they're ready to spend, fix what's stopping you appearing for them, and report the movement in plain English every week.
No SEO plan is the same. We look at your site, your rankings and your competitors first, then build the plan around what a customer from each search is actually worth to you.
SEO
Rankings are the input. The number we're accountable for is the one that reaches your bank account, so every term we chase is one a customer actually buys from.
How we work- Technical audit and fixes
- Keywords chosen by revenue
- Pages built for one intent each
- Links earned, never bought
- Daily rank tracking
- Weekly plain-English report
- + More
What's included
- +212%Organic sessions in 9 months
- 1 to 3Average position on tracked terms
- 340+Referring domains earned, not bought
- WeeklyReporting, in plain English
Why us
Rankings are the input. Revenue is the number we're judged on.
We map every term to a stage of your buying cycle and to what a customer from it is worth. A 200-a-month term where people are ready to buy beats a 20,000-a-month term where they're browsing. We'll show you the maths before we commit the roadmap, and you'll see the movement every week.
- Keywords chosen by revenue, not volume
- Links earned, never bought
What we can help you with
Everything the ranking depends on.
Technical audit
We crawl the whole site and fix what stops Google reading it: broken links, duplicate titles, orphaned pages and slow templates.
Keyword research
Every term mapped to a stage of your buying cycle and to what a customer from it is worth. Chosen by revenue, not volume.
Pages built for intent
Each page answers one question completely, with titles, headings, internal links and schema all pointing the same way.
Links earned
Digital PR, original data and direct outreach to the publications your market already reads. Nothing bought from a marketplace.
Daily rank tracking
A live position for every term that matters, against a named competitor set. Not a monthly screenshot.
Search Console reporting
Impressions, clicks and position pulled from your own account, reported weekly in plain English.
Technical health
Core Web Vitals, crawl errors and render-blocking scripts fixed, because a page Google can't load can't rank.
The rest of the page
Featured snippets, People also ask and the local pack: the blocks that now sit above position one.
Topical authority
Hub pages and the cluster around them, so Google sees you cover a subject rather than skim it.
01. Where you rank
Every keyword, tracked daily.
Not a monthly screenshot. A live position for every term that matters, against a named competitor set, so you can see what moved this week and why.
Rank tracker, AI software clientDaily
| Keyword | Intent | Vol/mo | Pos | 90d |
|---|---|---|---|---|
| ai automation agency | Commercial | 3,600 | 1 | +9 |
| enterprise ai platform pricing | Transactional | 1,300 | 2 | +6 |
| best ai chatbot for business | Commercial | 8,100 | 3 | +4 |
| what is an ai agent | Informational | 18,100 | 5 | +12 |
| ai workflow software | Commercial | 4,400 | 7 | +11 |
Average position 2.8Top 3 3 of 5
02. What it is worth
Impressions, clicks, position.
Rankings are the input. These three are the output, and they're the numbers we're actually accountable for, pulled straight from your own Search Console rather than a third-party estimate we control.
- Impressions tell us whether Google is showing you at all.
- Clicks tell us whether the listing is worth clicking.
- Position tells us how much headroom is left.
- When impressions climb but clicks don't, the problem is the title and description, not the ranking. That's a much cheaper fix.
Search Console, last 12 monthsSynced
Clicks48.2kUp 182%
Impressions1.24MUp 214%
Average position6.8From 24.1
Click-through rate3.9%From 1.4%
03. Authority
Links you'd be happy to show a client.
Rankings follow trust, and trust is measured in who links to you. We earn those links through digital PR, original data and direct outreach to the publications your market already reads.
No directories, no private blog networks, nothing bought from a marketplace. Those work until an algorithm update, and then they cost you everything you built.
- Every link reviewed before outreach, not after placement.
- Toxic-link audit on day one, so you don't inherit someone else's mess.
Backlink profile, 12 monthsClean
Domain rating62From 31
Referring domains341From 48
Recently earned
- Trade publication featureindustry-weekly.co.ukDR 78
- Original research citednational-title.co.ukDR 86
- Regional business awardchamber-of-commerce.orgDR 64
- Supplier partner listingmanufacturer-site.comDR 71
0 toxic0 disavowed
How we work
The order we do it in.
Sequence matters. Publishing content onto a site Google can't crawl properly is money spent twice.
- 01
Technical audit, first
We crawl the whole site and fix what stops Google reading it: broken links, duplicate titles, orphaned pages, render-blocking scripts, slow templates. This is unglamorous and it is where most of the early movement comes from. You often have pages that deserve to rank and simply can't.
- 02
Keywords chosen by revenue, not volume
We map every term to a stage of your buying cycle and to what a customer from it is actually worth. A 200-a-month term where people are ready to buy beats a 20,000-a-month term where they're browsing. We'll show you the maths before we commit the roadmap.
- 03
Pages built for one intent each
Every page answers one question completely, structured so the search engine understands what it's for and the visitor has no reason to go back to the results. Titles, headings, internal links and schema all point the same way.
- 04
Authority earned, never bought
Digital PR, original data and direct outreach to publications your market already reads. No directories, no private networks, nothing from a marketplace. Bought links work right up until an update, and then they cost you more than they ever returned.
- 05
Measure, cut, double down
Rankings, traffic and revenue against the plan, reported weekly in plain English. What underperforms gets cut rather than defended. What converts gets more resource. That loop is the whole reason organic compounds instead of plateauing.
What will SEO cost me?
The audit and the plan cost nothing. If you go ahead, we price the work monthly against what the plan says we're doing. You'll see the number before you commit to anything.
How long does it take to see results?
The audit lands in the first two weeks and the plan in week three. Technical fixes move things first, often inside the first couple of months. Content and links compound from there, so expect the bigger movement over six to twelve months.
Am I tied into a contract?
No long tie-ins. We work month to month, because an agency that has to keep earning your business tends to behave better than one that doesn't.
We already have an agency. Is this still useful?
Take the free audit anyway and hold them to it. Plenty of people use it as a second opinion and stay where they are. That's a fine outcome.
Do you buy links?
No. Directories, private blog networks and marketplace links work until an algorithm update, and then they cost you everything you built. Every link we place is one we'd be happy to show you the email thread for.
Do you work outside the North East?
Yes. We're based in Newcastle and most clients are nearby, but we run work across the UK, in Spain and in the US already. Remote-first, on site when it actually matters.
Our work
Recent projects.
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Website and local SEOTrusted roofers in Gosforth, found first on Google.
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Website and brandingDriveways, patios and garden makeovers across the North East.
Launching soon
The rest of it
SEO works harder with company.
Organic takes months to compound. These are what we run alongside it so you aren't waiting on it alone.
Search engine optimisation You're here
Technical fixes, intent-led content, and links earned from publications your market reads.
Pay-per-click
Buys the traffic while organic builds, and tells you which terms convert before you invest in ranking for them.
Content creation
The pages the SEO roadmap calls for, written around search intent rather than a word count.
Web development
Where the technical fixes actually get made, and where Core Web Vitals are won or lost.
Social media
Distribution for the content SEO produces, and the brand searches that follow from it.
Email marketing
Turns the organic traffic you worked for into a list you own, rather than a one-time visit.
Start here
Find out what you're missing out on.
Send us the domain and we'll come back with the terms you should be ranking for, what's currently stopping you, and what it's worth, before you've spent anything.