Website and brandingDriveways, patios and garden makeovers across the North East.
Launching soon
Social media marketing, Newcastle
Followers don't pay. Saves and shares do.
A follower count is the easiest number on social to grow and the least useful one to own. We optimise for the signals that actually predict a sale, saves, shares, profile taps and the messages that follow, and we report those instead.
Social media management and content creation for Instagram, TikTok, LinkedIn, Facebook and YouTube, with the comments and DMs answered as part of the service.
Social
Posting daily on five platforms is how agencies burn a retainer. We'd rather be excellent on two, with a format your audience learns to expect and an inbox that gets answered.
How we work- Platform choice, usually two
- Formats built to be repeated
- Shot in batches, edited per platform
- Scheduled into the hours your audience is online
- Comments and DMs answered
- Weekly plain-English report
- + More
What's included
- 214kMonthly reach across platforms
- 9kSaves and shares every month
- In-houseShot, edited and scheduled
- <2hReply time on comments and DMs
How it actually works
The first three seconds decide it.
Short-form platforms don't distribute a video because it's good. They distribute it because people kept watching, and the measurement that matters most is hook rate: the share of viewers still there three seconds in. Below about 45% the platform stops showing it to new people. Above 65% it keeps pushing. That single threshold is why we rewrite openings, cut the first two seconds off almost everything, and test three hooks on the same footage rather than making three videos.
- Shot, edited and scheduled in-house
- Comments and DMs answered as part of the service, not billed as an extra
What we can help you with
Everything the channel depends on.
Social media management
Two platforms done excellently, occasionally three. We pick them from where your customers actually spend time.
Instagram and TikTok
Reels and carousels edited natively for each platform, not one video resized four ways.
LinkedIn
For the businesses whose customers are other businesses. Written posts and a founder's voice, planned a month ahead.
Content creation
Two or three recognisable formats that suit how you actually work, so production is a session in the diary rather than a scramble.
Shooting and editing
A month's content in one session, with the first two seconds cut off almost everything.
Scheduling
Written a month ahead and posted into the hours your audience is online, not a generic best-time chart.
Community and inbox
The comment asking how much is a lead. Left for three days it's a lead your competitor got instead.
Paid social
Budget behind the organic posts that already proved they work, instead of guessing at new creative.
Reporting
Hook rate, saves, shares and the enquiries that followed, every week, with the formats that didn't hold attention dropped.
01. What we post
Five platforms, five different jobs.
The same post does not work everywhere, and pretending it does is why most accounts stall. These are one client's top Instagram posts over the last 30 days.
Instagram, top posts, last 30 daysPosted
| Post | Reach | Saves | ER |
|---|---|---|---|
| Three things installers get wrong on a quoteReel, Wed 18:00 | 84.2k | 3.1k | 9.1% |
| What £4,000 actually buys youReel, Mon 18:00 | 52.6k | 2k | 7.4% |
| Before and after: 1930s semiCarousel, Fri 11:00 | 38.4k | 1.6k | 5.8% |
| Answering your questions on grantsCarousel, Tue 12:00 | 24.9k | 790 | 4.2% |
| Van setup, 2026Photo, Thu 12:00 | 14.7k | 210 | 1.6% |
Reach 214.8kSaves 7.8kBest format Reel
02. What it builds
Reach spikes. Audience compounds.
These two lines behave completely differently, and confusing them is the most common mistake in social reporting. Reach is spiky. One post lands and the month looks incredible. Followers are slow and almost boring, and they are the part you keep.
- A viral month is not a strategy. We look at the trend under the spikes.
- If reach climbs and followers don't, the content is entertaining strangers.
- If both climb and enquiries don't, the offer isn't in the content.
Reach and followers, 12 monthsLive
Accounts reached214,800Up 312% year on year
Followers8,940The part you keep
Saves and shares9kEvery month
Engagement7.0%Across platforms
03. Running it
The part that isn't making the content.
Most accounts fail on consistency and follow-up rather than on creative. A week planned a month ahead, posted when your audience is online, and an inbox where someone answers.
Retention and inboxPushed
Hook rate at 3s71%Threshold is 45%
Watched to end34%Average is 12%
Median reply1h 48mComments and DMs
Enquiries38This month
- "How much for a full install?"Comment on a Reel, Wednesday6m
- "Do you cover Stockport?"DM, answered and quoted14m
- "Is this covered by the grant?"Comment, answered41m
- "Can you send the brochure?"DM, sent1h
How we work
The order we do it in.
Posting daily on five platforms is how agencies burn a retainer. We'd rather be excellent on two.
- 01
Work out which platforms actually deserve you
Most businesses are spread across five platforms and good on none of them. We look at where your customers genuinely spend time and what they're doing there, then pick two, occasionally three. Being excellent on two beats being present on five, and it costs less to sustain.
- 02
Build a format that can be repeated
One brilliant post is worth very little. What compounds is a recognisable format your audience learns to expect: a series, a recurring answer, a behind-the-scenes slot. We find two or three that suit how you actually work, so production is a session in the diary rather than a scramble.
- 03
Shoot in batches, publish on a calendar
A month's content in one session, edited natively for each platform rather than one video resized four ways, and scheduled into the hours your audience is actually online. Consistency is what the algorithms reward, and batching is the only way most businesses can sustain it.
- 04
Answer everything, quickly
Comments and DMs are handled as part of the service, not billed as an extra. Someone asking what something costs is a lead with its hand up, and the reply speed decides whether you get it. Anything we can't answer gets passed to you with the context attached.
- 05
Read the retention, not the likes
Every week we look at hook rate, saves, shares and the enquiries that followed. Formats that hold attention get made again. The ones that don't get dropped without sentiment, however much anyone liked making them. That loop is what turns a feed into a channel.
What does social media management cost?
The content audit costs nothing. If you go ahead, we price the work monthly against the platforms, the posting schedule and the shoots in the plan, and you'll see the number before you commit to anything.
Do I need to be on every platform?
No, and you shouldn't be. Most businesses are spread across five and good on none. We pick the two where your customers actually spend time and do those excellently.
Do you shoot the content or do I?
We do. A month's content in one session at your premises or on site, edited for each platform and scheduled in advance. If you'd rather film some of it yourself, we'll brief you and edit it.
Who answers the comments and messages?
We do, as part of the service. Someone asking what something costs is a lead, and the reply speed decides whether you get it. Anything we can't answer gets passed to you with the context attached.
Am I tied into a contract?
No long tie-ins. We work month to month, because an agency that has to keep earning your business tends to behave better than one that doesn't.
Do you work outside the North East?
Yes. We're based in Newcastle and most clients are nearby, but we run work across the UK, in Spain and in the US already. Remote-first, on site when it actually matters.
Our work
Recent projects.
Website and local SEOHeating and air conditioning engineers across London and the South East.
Explore
Website and product marketingDigital workers for operations teams, explained in one scroll.
Explore
Website and local SEOTrusted roofers in Gosforth, found first on Google.
Explore
Website and brandingDriveways, patios and garden makeovers across the North East.
Launching soon
The rest of it
Attention is the start. Not the finish.
Social creates demand. These are what we use to catch it, and what stops it evaporating.
Search engine optimisation
Catches the people who saw you on social and then went and Googled you, which most of them do.
Pay-per-click
Puts budget behind the organic posts that already proved they work, instead of guessing at new creative.
Content creation
The long-form pieces each short post is cut from, so one shoot feeds a month of the calendar.
Web development
The page the bio link points at, where the attention either converts or quietly leaves.
Social media You're here
Content made in-house for each platform, scheduled properly, with the inbox actually answered.
Email marketing
Moves an audience you rent from a platform onto a list you own, which no algorithm change can take away.
Start here
Find out what's worth making.
Send us your handles and we'll come back with which platform is actually carrying you, which of your posts earned saves rather than likes, and the two formats we'd build the next quarter around, before you've committed to anything.