Website and brandingDriveways, patios and garden makeovers across the North East.
Launching soon
PPC agency, Newcastle
Every pound in, accounted for.
Clicks are easy to buy. We're interested in what happens after the click, so every campaign is tied to revenue in your analytics, not to impressions, and you can see exactly what each pound returned before you're asked to spend the next one.
Google Ads, Shopping, Performance Max, Meta and LinkedIn, managed daily from Newcastle in an ad account that stays in your name.
PPC
Anyone can grow revenue by spending more. The test is whether the gap between spend and revenue widens as you scale, because that gap is the only part you get to keep.
How we work- Google Ads management
- Meta and LinkedIn ads
- Conversion tracking rebuilt
- Search terms and negatives
- Landing pages built for the ad
- Weekly plain-English report
- + More
What's included
- 5.2×Average return on ad spend
- −38%Cost per acquisition
- DailyOptimisation, not set and forget
- YoursYou own the ad account
How it actually works
The highest bid doesn't win.
Google doesn't rank ads by bid. It ranks them by Ad Rank, which is roughly your bid multiplied by how relevant your ad and landing page are. So a competitor bidding £3.50 with a mediocre landing page loses to you bidding £2.60 with a good one, and you pay less per click than they would have. Quality is a direct discount on every click you buy, which is why we rebuild landing pages as part of the campaign.
- Conversion tracking rebuilt first, so the revenue figure can be trusted
- You own the ad account from day one
What we can help you with
Everything the return depends on.
Google Ads management
Search, Shopping and Performance Max, structured so the platform can learn and bid to the outcome you actually sell.
Meta and LinkedIn ads
Each platform earns its budget separately and is judged on the same thing: what came back.
Conversion tracking
Rebuilt in week one, with revenue values passed back, so every decision after it is based on numbers you can trust.
Wasted spend, cut
Search terms, negatives, placement and audience exclusions. Most accounts we inherit are paying for jobs, courses and DIY searches.
Landing pages
Built for the ad that sent you there. The cheapest way to lower your cost per click and the one most agencies treat as somebody else's job.
Creative, tested properly
Three angles on the same offer. Performance decides what stays live, not opinion.
Quality score
Relevance is a direct discount on every click. Better copy and a matching page can cut cost per click by a third.
Cost at every step
Impressions, clicks, enquiries and customers, each with a cost, so we know whether to fix the ad, the page or the follow-up.
Weekly reporting
What cleared your target return and what didn't, in plain English, with both decisions explained.
01. What we run
Five platforms, one number.
Each platform earns its budget separately, and each is judged on the same thing: what came back. This is a Google Search account over the last 30 days.
Google Ads, last 30 daysOptimising
| Campaign | Spend | Conv | CPA | ROAS |
|---|---|---|---|---|
| BrandExact, 4 ad groups | £1,180 | 96 | £12 | 8.4× |
| Emergency calloutPhrase, high intent | £6,420 | 214 | £30 | 6.1× |
| Service + cityExact, 12 locations | £7,240 | 208 | £35 | 4.6× |
| CompetitorExact, conquesting | £3,560 | 94 | £38 | 3.1× |
Spend £18,400Revenue £93,414Return 5.1×
02. What it returns
Spend goes up. So does the gap.
Anyone can grow revenue by spending more. The test is whether the gap between the two lines widens as you scale, because that gap is the only part you get to keep.
- Conversion tracking rebuilt first, so the revenue figure can be trusted.
- Budget moves weekly toward whatever is clearing your target return.
- We'll tell you when to stop scaling. Every account has a ceiling.
Spend against revenue, 12 monthsLive
Revenue from ads£1.14MOn £219k spend
Blended return5.2×Target 4.0×
Cost per acquisition£52.80Down 38%
Customers348Last 30 days
03. How it actually works
The auction, in numbers.
This is the part most agencies never explain. You pay the next advertiser's ad rank divided by your quality score, so the better the page behind the ad, the less each click costs. Here you beat a £4.10 bid and paid £1.94.
Auction, "emergency plumber newcastle"Won
| Advertiser | Max bid | Quality | Ad rank |
|---|---|---|---|
| You | £2.60 | 9 | 23.4 |
| Competitor A | £3.50 | 5 | 17.5 |
| Competitor B | £4.10 | 4 | 16.4 |
| Competitor C | £2.20 | 7 | 15.4 |
You bid £2.60You pay £1.94Position 1
How we work
The order we do it in.
Scaling an account whose tracking can't be trusted just means losing money faster. Measurement comes first.
- 01
Fix the tracking before touching the budget
Most accounts we inherit are counting the wrong things: form views as conversions, duplicate tags firing twice, no revenue value passed back at all. Until that's rebuilt, every optimisation decision is a guess dressed up as data. This is week one, always, and it usually changes the picture of what's working.
- 02
Cut the waste before adding spend
Search terms report, negative keywords, placement exclusions, audience exclusions. There is almost always a four-figure sum being spent on people looking for jobs, courses, free advice or DIY instructions. Recovering that costs nothing and funds the first month of proper testing.
- 03
Structure the account so the platform can learn
Modern bidding is machine-driven, and machines need signal. Split a campaign too finely and no segment gets enough conversions to learn from. Leave it too broad and you lose control of where budget goes. We consolidate where signal is thin, separate where control matters, and bid to the outcome you actually sell.
- 04
Improve quality score, not just the bid
Relevance is a direct discount on every click. Better ad copy and a landing page that matches the search can drop your cost per click by a third while improving position, which is why we rebuild landing pages as part of the campaign rather than treating them as somebody else's job.
- 05
Scale what clears the target, cut what doesn't
You set the return you need. Anything clearing it gets more budget, anything below it gets fixed or turned off, and you see both decisions in a weekly report written in plain English. We'll also tell you when an account is at its ceiling. Every market has one, and spending past it is how good campaigns get ruined.
What does PPC management cost?
The account audit costs nothing. If you go ahead, we price the management monthly against the work in the plan, separate from your ad spend, and you'll see the number before you commit to anything.
How quickly will I see results?
Tracking is rebuilt and waste is cut in the first two weeks, which usually improves the return before any new spend goes in. Proper testing takes a month or two to settle, and we'll tell you when the account is at its ceiling.
Do you work on Meta and LinkedIn as well as Google?
Yes. Google Search, Shopping, Performance Max, Meta and LinkedIn. Each platform earns its budget separately and is judged on the same number: what came back.
Who owns the ad account?
You do, from day one. We work inside your account, and if you ever leave you keep the campaigns, the history and the data.
Am I tied into a contract?
No long tie-ins. We work month to month, because an agency that has to keep earning your business tends to behave better than one that doesn't.
Do you work outside the North East?
Yes. We're based in Newcastle and most clients are nearby, but we run work across the UK, in Spain and in the US already. Remote-first, on site when it actually matters.
Our work
Recent projects.
Website and local SEOHeating and air conditioning engineers across London and the South East.
Explore
Website and product marketingDigital workers for operations teams, explained in one scroll.
Explore
Website and local SEOTrusted roofers in Gosforth, found first on Google.
Explore
Website and brandingDriveways, patios and garden makeovers across the North East.
Launching soon
The rest of it
Paid buys time. Use it well.
PPC is the fastest channel to turn on and the most expensive to rely on forever. These are what we build alongside it.
Search engine optimisation
Takes over the terms paid proved were worth having, so you stop renting the traffic you already know converts.
Pay-per-click You're here
Google Ads and Meta, managed daily and tied to revenue rather than clicks.
Content creation
The ad copy, the landing page copy, and the creative angles the testing is run on.
Web development
Landing pages built for the ad that sent you there. The cheapest way to lower cost per click.
Social media
Organic presence that makes the paid ads work harder. People check before they buy.
Email marketing
Sells to the customer a second and third time, so the acquisition cost you paid once keeps returning.
Start here
Find out what you're wasting.
Give us read-only access to the ad account and we'll come back with what's being spent on searches that will never buy, what your tracking is getting wrong, and what the account could realistically return, before you've committed to anything.